email marketing

Grow Your Email Marketing List

E-mail marketing has become an increasingly popular and inexpensive way to stay in touch with your current clients and find new ones. But before you hit the “Send” button, you’ll need some email addresses. Many of our clients ask us if they can buy or rent lists; however, the key to successful email marketing is to send messages only to those who have opted-in. Even though people are overloaded by email, they will usually read what they’ve asked to receive.

Email Marketing: Quality vs. Quantity

Many of our clients are often looking to grow their email lists to astronomical numbers as quickly as possible. This goal is completely understandable, especially considering how inexpensive email marketing can be; however, we would argue that the quality of your list is far more important than the quantity of people on it.

The Four Essential Marketing Tools Every Small Business Needs

When it comes to marketing these days, it seems all you hear about is social media, blogs, and Web 2.0. But before you start twittering or setting up your Facebook account, take a moment to make sure you have a strong foundation of marketing tools. The following are four essentials that every small business should have in its arsenal and tips on how to make the most of them.

Email Marketing - Where to Begin?

With the economy in the shape it's in, it's difficult for small businesses to know how to spend their marketing dollars. We recommend e-mail marketing as one way our clients can make the most of their marketing budget.
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