just because

Marketing ... in a nutshell

Thank you to a SmallPond client for sharing this with us ... You go to a party and you see an attractive girl across the room. You go up to her and say, "Hi, I'm great in bed, how about it?" That's Direct Marketing. You go to a party and you see an attractive girl across the room. You give your friend a buck. She goes up and says "Hi, my friend over there is great in bed, how about it?" That's Advertising.
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