small business

Your business needs a CMS. Here's why.

Control your business’ website with a content management system

Kelly Brothers Painting Launches Redesigned Website

Truckee Tahoe painting company has a new look and new features online

Stand-out email signatures

Want an email signature that stands out?

SmallPond launches new Crux Events website

Truckee-based event production and rental company expands its online presence

Social Networking and Small Business

Social networking sites provide many marketing opportunities for small business owners. They help get the word out, but they can also be time consuming. Here's an article that helps you wade through what's worthwhile and what may be a waste of your precious time:

The Four Essential Marketing Tools Every Small Business Needs

When it comes to marketing these days, it seems all you hear about is social media, blogs, and Web 2.0. But before you start twittering or setting up your Facebook account, take a moment to make sure you have a strong foundation of marketing tools. The following are four essentials that every small business should have in its arsenal and tips on how to make the most of them.

SmallPond Adds New Logos to Online Portfolio

SmallPond Studio has updated their online identity portfolio, featuring the company’s latest logo design work. Through the online portfolio, visitors can view logos designed for the North Tahoe Event Center, Mamasake, Tahoe Ticker, the Humane Society of Truckee-Tahoe’s Black Tie & Tails event, Chill the Earth, Tahoe Truckee Homes, Enterprise Search and Retrieval, and the Truckee Sunrise Rotary Chili Cookoff.

Are You Ready for a Content Management System?

Our clients have many choices when creating a website for their business. From the site’s appearance to the content on each page, each aspect of website development amounts to a valuable and rewarding final product. The very first decision to make when launching a website is whether to build a content management system (a website you can update yourself, without HTML knowledge), or a standard static website (which must be updated by someone with HTML knowledge).

SmallPond Develops New Site for Wrondel Self Storage

Wrondel Self Storage has a new Web site, featuring information about the company’s customer-service-oriented storage facility. The new Web site,, allows visitors to view information about the company’s services, as well as request information about available space. People can also learn about unit sizes, mail box and mail delivery services and current move-in specials.

Why Traditional Marketing Remains Important to Local Businesses

It’s indisputable that the face of advertising is changing. From website, email, and blogs to social media outlets like Facebook and Twitter, digital marketing has become the way to communicate; however, there are several reasons why traditional forms of printed marketing collateral remain an important arrow in any company’s marketing quiver.
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